Updated: Nov 19, 2020

Candice Ran is the marketing coordinator at Partly. She was the 6th person to join the team and has been pivotal in Partly's growth and contributes to the amazing team culture. Playing a part is a series sharing insights about working at a high growth startup.

What is your role at Partly?

My job varies from day-to-day but in a nutshell - I operate Partly’s digital marketing campaigns. This usually includes search engine marketing (SEM), organic search optimizations and tracking marketing key KPIs, as well as delivering marketing reports to shareholders.

Tell us how you ended up at Partly? After finishing my Masters in Marketing, I reached out to Nathan, one of the co-founders for an internship opportunity. I had always been interested in startups and wanted to get first hand experience.

In that short period of 8 months since I've joined, I've watched Partly grow from a new startup (right out of their pivot from AllGoods) to a rapidly growing start-up, finding product market fit, getting large customers from around the world and successfully raising a 1.7 million NZD in seed funding. It's been a truly amazing experience to be a part of, and I don't think I would be able to learn as much as I had in such a short time anywhere else.

What do you like about working at Partly?

What truly excites me is seeing how my work directly contributed to the growth of Partly. Through making changes and optimizing our funnel, I can see traffic increase to our website, getting more conversions, and bringing more qualified leads to the sales team. Plus we've managed to rank organically on Google, which in 2020 is easier said than done.

What have you learnt working here?

Something that's stood out to me is how Partly view their interaction with their customers. The relationships they're building is not traditional - offering a software service to get a reoccurring revenue, rather that we're almost partnering with our customers, and supporting their growth and growing with them.

Another thing I've learnt is the importance of keeping track of relevant KPI's. Having a dashboard with our important KPIs not only helped the marketing team deliver better marketing strategies, but also has been very helpful for the startup as a whole in understanding our customers needs, and have come in helpful in decision making.

What do you like about working here?

The best thing about working at Partly really is the people. The team is friendly and take time to make everyone feel welcome. They're young and ambitious, and everyone spurs each other on to do their best.

Want to join Candice? We're hiring! Click here to check out our open roles!

8 OCTOBER 2020

Partly has raised $1.7 million from an all star consortium of international and domestic investors led by Australasia’s leading venture capital investor, Blackbird Ventures with, Hillfarrance Ventures and Icehouse Ventures as co-investors.

CHRISTCHURCH, 8 OCTOBER 2020 -The company has included an additional 11 angel investors including Rocket Lab Founder Peter Beck and ex-head of eBay Motors UK , Tony Austin. $1.7 million seed capital has been raised in one of Christchurch's largest seed rounds.

The funds will be used to rapidly scale the startup’s growth with an estimated 17 roles now ready to fill and a pipeline of customers from over 13 countries around the world.

Partly helps parts businesses unlock billions of parts currently offline and connects them with buyers around the globe. There are more than 85 billion auto parts in the world and few are easily tracked or visible online. Partly solves this problem. The worldwide automotive parts market is worth $1.9 Trillion annually.

Partly founder and CEO, Levi Fawcett was, until recently, part of the Rocket Lab’s senior engineering team. He and his co-founders, Nathan Taylor and Mark Song, burst onto the startup scene in 2017 with an online marketplace connecting New Zealand SMEs with customers. As one of the first teams to enter the Christchurch based startup incubator, Te Ōhaka, Levi was able to access the support he needed to rapidly grow his startup.

Within 18 months, they had more than 50,000 monthly users purchasing from more than 1,000 New Zealand businesses.

But a pattern had started to emerge and it wouldn’t be long before that pattern would drive Levi’s next leap of faith. “We began to notice that automotive businesses in particular struggled to sell online but they couldn’t use standard tools - such as Shopify - because automotive parts data is so complex.”

To solve this problem, a little over three months ago, Levi’s team launched Partly. Within four weeks of launching, the true global potential of Partly became evident and Levi recognised the need for capital in order to scale the venture to satisfy the extreme demand they were experiencing. Soon thereafter, Partly confirmed Australasia’s leading venture capital firm, Blackbird, as the lead, and one of the hottest new arrivals in town, Hillfarrance Ventures as well as Icehouse Ventures as a follow.

Blackbird Partner, Samantha Wong, who led the deal, says, “ The magic of Partly is equal parts team and market. I was impressed by the founders’ sense of urgency, and hunger to deliver an amazing experience for customers, even sleeping overnight in their first customer’s workshop to get them online. This is matched by their hunger to conquer the world right from the beginning from New Zealand, and the juicy network effects that are starting to emerge in the business model.”

Hillfarrance Venture Capital Managing Partner, Rob Vickery, says, “We love dynamic groups of entrepreneurs who are tackling giant markets that would benefit from a new injection of innovation into their industry. Partly is doing just with the auto parts market and building a platform and data set that will become the gold standard for all members of the value chain. We are honoured and excited to work with Levi, Nathan, Mark and the rest of Team Partly to realise their vision and help them access new international markets.”

Partly has paying customers across 13 countries and is growing fast, with 17 roles now ready to fill within the exciting startup from right here in Christchurch. “We’re excited about making a difference to our local and national economy,” Levi says.

“We're fundamentally changing the global parts industry and need smart people to help us solve hard problems. The future is looking very strong for Partly.”

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